Westmill Foods is one of Europe’s largest specialist food companies, manufacturer and supplier of authentic ethnic food to Asian and Afro Caribbean restaurants and takeaways. We were briefed to create a new website for their Lucky Boat Noodles to support a new awareness campaign to the East Asian market, including Chinese RTA’s, Thai RTA’s and Noodle Bars.
The new website was designed to position the brand as the ‘Chinese Chefs’ Favourite Noodles’ to engage with chefs through inspiring and expertise-based content and marketing support tools. We managed a four day photoshoot to produce original photography of the recipe dishes which help to showcase the versatility of Lucky Boat Noodles across the range of products.
The website was successfully launched with support from the new Lucky Boat Noodles awareness campaign we also created: www.luckyboatnoodles.co.uk