We were briefed to create an Asda instore ‘shelf takeover’ campaign for the happy egg co. brand.
Promotional campaign point of sale
Following the brand guidelines, and adhering to strict point of sale guidelines and templates, we created a branded shelf strip, shelf mounted ‘bookends’ and floor sticker. The objectives were to maximise visibility of ‘the happy egg co.’ products within the busy egg fixture and to educate customers on the brand’s commitment to welfare and traceability, as well as promoting the versatility of eggs with enticing serving suggestion imagery.
Already generating great results!
The first iteration of the campaign proved a success with a 17% uplift where all of the promotional elements were present, with a second phase of the campaign planned to build on the initial success.
FIND OUT MORE…
The Finishing Post is a creative design and marketing, branding and packaging agency. For over 27 years we’ve been creating effective marketing solutions for our local and national clients across many sectors of industry.
We’ll work with you to find the right solution for your business and budget, whether it’s branding, packaging design, point of sale, promotional campaigns, literature, digital marketing or exhibition design.
Find out more about our work in HOW WE CAN HELP.
Get in touch: 01284 336800 or email hello@thefinishingpost.com
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