To address the ever increasing demand from consumers for environmentally friendly oral care products, Wisdom Toothbrushes have created a new range that combines simple design with sustainable and recycled materials. We were tasked with creating the new branding and look for the range of toothbrushes, paste and interdentals.
We created the re:new branding which combines a contemporary logo and bold colours with an earthy environmental feel background for instant recognition on shelf that these are sustainable products. Each of the products has its own USPs, so it was important to emphasise these, whilst maintaining a consistent look and message across the range.
The new range is being launched into stores nationwide, with supporting on-shelf SRPs and website presence.