To address the ever increasing demand from consumers for natural oral care products, Wisdom Toothbrushes have created a new toothpaste using 99% natural ingredients, and suitable for vegans. We were tasked with creating the new branding and packaging design for the toothpaste to sit alongside their new range of sustainable toothbrushes and interdentals.
We created the Natural Elements branding which combines a contemporary logo and bold colours with an earthy environmental feel background for instant recognition on shelf that this is a natural product. It was important to emphasise the USPs of the paste, whilst remaining sympathetic to Wisdom’s sustainable re:new range of toothbrushes and inderdentals.
The new paste is being launched into stores nationwide alongside the re:new range, with supporting on-shelf SRPs and website presence.
Take a look at our other design, branding, packaging design and marketing for oral care brand: WISDOM TOOTHBRUSHES.
The Finishing Post (TFP) is an award-winning strategic marketing and design creative agency. For over 25 years we’ve been creating effective marketing solutions for our clients in Suffolk, East Anglia, London and across the UK.
With experience across many sectors, such as food and drink, agriculture, animal health, oral care, retail, construction and education, we can help with branding, packaging design, point of sale, sales brochure design, promotional marketing campaigns, literature design, digital marketing or exhibition design. Most importantly we get to know you and your business so we can provide the right solutions for your needs and budget. Find out more about our work in HOW WE CAN HELP.
Get in touch: 01284 336800 or email hello@thefinishingpost.com