To address the ever increasing demand from consumers for natural oral care products, Wisdom Toothbrushes have created a new toothpaste using 99% natural ingredients, and suitable for vegans. We were tasked with creating the new branding and look for the paste to sit alongside their new range of sustainable toothbrushes and interdentals.
We created the Natural Elements branding which combines a contemporary logo and bold colours with an earthy environmental feel background for instant recognition on shelf that this is a natural product. It was important to emphasise the USPs of the paste, whilst remaining sympathetic to Wisdom’s sustainable re:new range of toothbrushes and inderdentals.
The new paste is being launched into stores nationwide alongside the re:new range, with supporting on-shelf SRPs and website presence.