The Great British Egg Co. is the foodservice division of Noble Foods, a leading supplier of fresh food brands to major retailers and consumers. We were asked to help provide memorable theatre for the launch event – held at Mimo London Cooking School at Borough Market.
After an initial site visit and consultation with the client and Mimo team, we brought our carefully measured out floorplans to life with eye-catching solutions that helped to provide a dynamic launch event. As soon as press and customers arrived at the venue, they were taken on a brand and NPD journey that led them up to the main product sampling event itself.
Months of preparation and execution led up to this event that only lasted a day – we had to set up early morning and remove everything by evening. Across the board, the event was deemed a total success with positive press articles quickly appearing along with serious product interest from customers.
View the full project here: THE GREAT BRITISH EGG CO LAUNCH EVENT
View a tour of the event at: THE GREAT BRITISH EGG CO FOODSERVICE LAUNCH