Greenvale is a leading supplier of fresh potatoes. Their Golden Kings brand offers a golden potato with a rich, buttery taste – stocked in major UK supermarkets. With Maris Piper long considered the UK’s go-to potato, Golden Kings set out to challenge the thinking with a bold, disruptive campaign targeting both consumers and the foodservice industry.
Maris Piper has been a household favourite since the 60s – but times, and potatoes, have changed. Our campaign set out to make that clear. Using hand-drawn, sketch-style illustrations and bold, anarchic typography, we brought the idea to life with the image of a ‘quaking’ potato facing certain peril – a playful metaphor for Maris Piper’s reign coming to an end. The creative combined a light-hearted tone with a serious message: it’s time to rethink potatoes.
View the full project here: Greenvale Golden Kings Promotional Advertising Campaign
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