Internal communications marketing

Noble Foods Behavioural Framework bespoke interactive communication tools

Noble Foods is a leading supplier of fresh food brands to major retailers and consumers. As part of the internal rollout of their corporate values and behavioural framework, we were briefed to create some bespoke interactive communication tools.

The communication tools were designed to be used at a launch conference to encourage discussion, plus rolled out throughout the team at smaller department meetings and one-to-ones. We created a values dice and pack of playing cards, held together with a ring, which were used in team activities to select and discuss each behaviour. This was further supported with a brochure communicating the behaviours for each colleague type.

The tools were delivered in time for their conference and will be used for rollout with their teams in the coming months.

Brakes ‘Customer Live’ launch campaign advertising, digital solutions & animation, including internal comms

Brakes is the leading wholesale foodservice supplier in the UK. Brakes were launching their new customer feedback platform ‘Customer Live’ and asked us to create a campaign to promote the platform and encourage customer participation.

The new ‘Customer Live’ platform is an ‘always on’ feedback platform that captures and analyses customer sentiment. It also provides Brakes with insight into how they can improve their service to make life easier for their customers. We created the ‘Real Time. Real Change.’ concept to communicate this, using instant message graphics and emojis to illustrate the immediacy of the platform. The launch creative was rolled out via customer marketing channels. We also created the internal communications marketing which included posters, advertising, video animation and social posts on their colleague Facebook page.