Wisdom Night-Time Protect mouthwash packaging design

Wisdom Night-Time Protect mouthwash packaging design

Wisdom Toothbrushes have over 200 years’ experience in designing oral care solutions for their consumers. With the innovation of this new night-time mouthwash we were briefed to create the packaging design.

We designed the Night-Time Protect branding for ease of consumer recognition and standout on shelf. The foil label was used to create a glimmering moon effect surrounded by a starry night sky, combined with strong branding and on-pack communication to promote the benefits of the new mouthwash.

The new range is now available in retail stores nationwide and online.