St Peter’s Brewery outer packaging design

St Peter’s Brewery outer packaging design

St Peter’s Brewery produce a range of award-winning bottled and cask beers in their Suffolk based brewery. Following on from their recent rebranded bottle label designs we were briefed to redesign their outer packaging in case and tray formats.

The new box and tray are designed to hero their iconic Raven, alongside the core logo and brand strapline. A wood grain background lends a rustic, authentic feel to reflect their craft status. The brown board was selected over white for the environmental eco-friendly credentials

The new packaging has been rolled out across their range with great feedback on the new design.