Following extensive research and industry insight, a fledgling drinks company were looking to launch a single serve sangria can into the UK and European markets. We were approached to create the brand name, brand design and packaging design for the new product.
Following name generation ideas presented by us, the client settled on Solsueño, a word blended from ‘Sol’ – spanish for sun and ‘Sueño’, meaning dream. The bright packaging design takes authentic cues from the warm sun and the spanish flag to create a design with great on-shelf stand-out.
The design has been well received from the client and is currently being pitched into markets across the UK and Europe.
We also created the launch website for the brand: www.sangria-solsueno.com