Westmill Maharajah rice packaging design

Design

Packaging

Client

Westmill

Sector

Food & Drink
Brief

Maharajah is a Westmill Foods registered brand which historically hasn’t reached into the rice category but instead had a presence in fruit slices. We were tasked with designing rice packaging to take on established mid-tier brands within the ethnic market.

Solution

Our solution utilises a bespoke illustration of an Asian palace. The main sapphire blue is accented by gold giving the packaging a distinctive appearance and a premium feel.

Results

The bags have been rolled out across a number of regional ethnic retailers in the Midlands.

Services

Packaging Design
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