We were briefed to create the soup packaging design and branding for a new concept of fresh soups to be launched into Waitrose.
The soup packaging design needed a fresh but premium look to appeal to Waitrose customers. We created a simple typographic style with black background and contrasting colours for each of the flavours. It was important to retain a clear area to show off the fresh product for customer appeal.
The soups were successfully listed and sold in Waitrose stores nationwide.
FIND OUT MORE…
The Finishing Post is a creative design and marketing, branding and packaging agency. For over 26 years we’ve been creating effective marketing solutions for our local and national clients across many sectors of industry.
We’ll work with you to find the right solution for your business and budget, whether it’s branding, packaging design, point of sale, promotional campaigns, literature, digital marketing or exhibition design.
Find out more about our work in HOW WE CAN HELP.
Get in touch: 01284 336800 or email hello@thefinishingpost.com