The Finishing Post has designed the branding and packaging design for Direct Table Suffolk Crown bacon brand.
The current Suffolk Crown branding and packaging was looking a little dated and our client needed a refresh to generate more interest in the brand, and re-secure listings in retailers, especially with their local British meat offering.
We took the existing logo and gave it a brand new look, reflecting the Britishness of the product with the union flag graphic and the regional provenance by using inspiration from the Suffolk coat of arms. The same cues were transferred onto the overall packaging along with an illustration of a local landmark.
The packs were well received within the industry and expanded to further range extensions of gammon joints, lardons, gammon steaks and sausages wrapped in bacon.
Find out more about our branding and packaging design for food and drinks brands in our portfolio: OUR WORK
The Finishing Post (TFP) is an award-winning strategic marketing and design creative agency. For over 26 years we’ve been creating effective marketing solutions for our clients in Suffolk, East Anglia, London and across the UK.
With experience across many sectors, such as food and drink, agriculture, animal health, oral care, retail, construction and education, we can help with branding, packaging design, point of sale, digital brochure design, promotional marketing campaigns, literature, digital marketing or exhibition design. Most importantly we get to know you and your business so we can provide the right solutions for your needs and budget. Find out more about our work in HOW WE CAN HELP.
Get in touch: 01284 336800 or email hello@thefinishingpost.com