Jess Cooks packaging design

Design

Design

Branding

Branding

Packaging

Packaging

Start-up

Start-up

Jess Cooks packaging design

packaging design for food start up

Client

Jess Cooks

Sector

Food & Drink
Brief

Jess Cooks... is a new brand of healthy kids suppers – less ready meal, more batch-cook. We were asked to devise a new brand name, brand logo and packaging design for this exciting venture. Whilst it must target adults, it must also appeal to 6-12 year old's too.

Solution

After a round of name generation, the chosen option, 'Jess Cooks...' (reflecting the chef herself), was developed through to final branding. It portrays the 'home-cooked', healthy nature of the product. Informal, hand-cut style typography, combined with bold colours, help the product appeal to kids and adults alike.

Results

The branding and packaging has been a hit with the client and the current customers and is successfully being sold in to many new retailers too.

Services

Branding

Packaging Design
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