This start-up drinks company were looking to launch a single serve sangria can into the UK and European markets. We were approached to create the brand name, brand design and packaging design for the new product.
Step one was to research and brainstorm brand names, resulting in Solsueño, a word blended from ‘Sol’ – spanish for sun and ‘Sueño’, meaning dream. The packaging was designed to represent the warmth of the sun and the provenance of Spain, with bold design for good on-shelf impact.
The design has been well received by customer and is being rolled out into markets across the UK and Europe.
We continue to support the brand with ongoing marketing, including digital advertising, point of sale design, sales literature, outer packaging design, bespoke launch packs and exhibition design. Take a look: Solsueño Sangria
We also created the launch website for the brand: www.sangria-solsueno.com
The Finishing Post (TFP) is a creative design and marketing, branding and packaging design agency.
For over 25 years we’ve been creating eﬀective marketing solutions for our local Suffolk and East Anglia, and national clients across many sectors of industry.
Get in touch: firstname.lastname@example.org