St. Peter’s Brewery Case Study

Branding

Packaging Design

Point of sale

Supporting St Peter’s Brewery to strengthen their brand and grow their business

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Client

St Peter's Brewery

Sector

Food & Drink
Brief

We've been working with St Peter's Brewery for a number of years, helping them to develop and strengthen their brand to appeal to their existing customer base and also attract the younger craft beer audience. As part of this work we were briefed to create a refresh of their brand and packaging across their core range, alcohol free range and on trade point of sale.

Solution

We developed the new branding and packaging to reflect the heraldic symbols featured on the exterior walls of St Peter’s Hall, whilst maximising the brand icon, the Raven. The new bottle labels use a more contemporary colour palette and fonts, with clear tasting notes for customer appeal on shelf. The core range uses a gold keyline for a premium feel, where the alcohol free and lifestyle varieties use silver for differentiation. We continue to support St Peter's Brewery as they grow, with range extensions, new products, packaging design and extending their branding to merchandise.

Results

Managing Director of St Peter's Brewery comments: “The Finishing Post has an intuitive grasp of a brand, its positioning and target consumer. They provide bang-on-brief creative that has helped build our business over the past eight or so years. It is incredibly responsive and proactive in the relationship, and what is also really impressive is their exceptional turnaround times. TFP has been an integral partner in building the ongoing success of the St Peter’s brand. It is as much a strategic partner as our design agency, and we are committed to continuing the development of our relationship as our business grows and expands."

Services

Branding

Packaging Design

Point of Sale
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