St Peter’s Brewery branding and pump clip designs

Design

Design

Branding

Branding

Point Of Sale

Point Of Sale

St Peter’s Brewery branding and pump clip designs

Beer point of sale by Suffolk creative agency The Finishing Post

Beer point of sale by Suffolk creative agency The Finishing Post

Beer point of sale by Suffolk creative agency The Finishing Post

Client

St Peter's Brewery

Sector

Food & Drink Retail
Brief

St Peter's Brewery produce a range of award-winning bottled and cask beers in their Suffolk based brewery. The Finishing Post have been working with St Peter's Brewery since 2014 and we were delighted to be chosen by new Managing Director John Hadingham as the design agency for their rebrand, including branding their exciting new draft beers, bottle labels and pump clips.

Solution

We developed a design that reflected the barrel shape used in their logo, and heroing the brand icon, the Raven. The new pump clips reflect the new bottle labels using a more contemporary colour pallet and fonts, with clear tasting notes for customer appeal on bar. The core range uses a gold keyline for a premium feel, where the seasonal specials use silver for unique standout and images to reflect the beer name and seasonal offering.

Results

The new branding was launched at the high profile Craft Beer Rising event with much positive feedback, from consumers and the trade.

Managing Director John Hadingham comments: “We’ve been working with The Finishing Post to develop a new look for St Peter’s that is quirky and innovative, but retains the true ethos of the brewery. We’re very proud of our brand and these new beers and pleased with the positive response.”

Services

Branding

Point of Sale
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