As part of a wider restructuring of their businesses Procurement Services needed a new corporate identity for their over-arching businesses and individual business units. Procurement Services provide compliant routes for the UK public sector to procure products and services from local, national and global suppliers.
We worked with the team to understand their very complex business and range of services. This involved colleague and customer questionnaires and a workshop day with key stakeholders to establish the values and offering of the individual units. Their business is unique in that the profits are reinvested back into the community. This knowledge helped us to develop a unique logo, that uses the P and S to create an infinity loop to illustrate the continuous cycle of services, the two-way partnerships and reinvestment aspect, that are the foundations of their business.
The logo was developed across their business units with a complementary colour palette that allows for future business growth.
Take a look at our other corporate identity, branding work and brand guidelines in BRANDING.
The Finishing Post (TFP) is an award-winning strategic marketing and design creative agency. For over 26 years we’ve been creating effective marketing solutions for our clients in Suffolk, East Anglia, London and across the UK.
With experience across many sectors, such as food and drink, agriculture, animal health, oral care, retail, construction and education, we can help with branding, packaging design, point of sale, digital brochure design, promotional marketing campaigns, literature, digital marketing or exhibition design. Most importantly we get to know you and your business so we can provide the right solutions for your needs and budget. Find out more about our work in HOW WE CAN HELP.
Get in touch: 01284 336800 or email hello@thefinishingpost.com