Greenvale, suppliers of quality fresh potatoes for the retail, wholesale and manufacturing sectors, were looking to update their corporate identity design to position the business for the future, and align their subsidiary business units.
The new logo was developed with a contemporary font with a softer, organic feel. The icon was created to form a ‘G’ using the negative space provided by the leaf shape. The two colours, a darker green for the type and bulk of the ‘G’ icon, along with a fresher green at the top provide a professional look, with a modern feel. The corporate identity was rolled out across their business, with sub-brand logos for their business units and brand guidelines to define colour palette, fonts and logo usage.
Take a look at our other corporate identity, branding work and brand guidelines in BRANDING.
The Finishing Post (TFP) is an award-winning strategic marketing and design creative agency. For over 26 years we’ve been creating effective marketing solutions for our clients in Suffolk, East Anglia, London and across the UK.
With experience across many sectors, such as food and drink, agriculture, animal health, oral care, retail, construction and education, we can help with branding, packaging design, point of sale, digital brochure design, promotional marketing campaigns, literature, digital marketing or exhibition design. Most importantly we get to know you and your business so we can provide the right solutions for your needs and budget. Find out more about our work in HOW WE CAN HELP.
Get in touch: 01284 336800 or email hello@thefinishingpost.com