Westmill Foods is one of Europe’s largest specialist food companies, manufacturer and supplier of authentic ethnic food to Asian and Afro Caribbean restaurants and takeaways. We were briefed to create a campaign to raise awareness of Lucky Boat Noodles within the East Asian market, including Chinese RTA’s, Thai RTA’s and Noodle Bars.
We created the ‘Love Noodles’ campaign creative to raise awareness of noodle dishes and inspire the chefs. We managed a four day photoshoot to produce original photography of the recipe dishes, and created marketing materials to promote the products, including posters, flyers, recipe cards, tent cards and menu inserts.
The promotion has been successfully rolled out with support from the new Lucky Boat Noodles website we also created: www.luckyboatnoodles.co.uk