Greenvale are suppliers of quality fresh potatoes for the retail, wholesale and manufacturing sectors. The Greenvale corporate identity design was outdated and needed modernising to position the business for the future, and align their subsidiary business units.
The new logo was developed with a contemporary font with a softer, organic feel. The icon was created to form a ‘G’ using the negative space provided by the leaf shape. The two colours, a darker green for the type and bulk of the ‘G’ icon, along with a fresher green at the top provide a professional look, with a modern feel. The corporate identity was rolled out across their business, with sub-brand logos for their business units and brand guidelines to define colour palette, fonts and logo usage.
View the full project here: Greenvale corporate identity design
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