Bakkavor is an international food manufacturing company specialising in fresh prepared food. We were briefed to create the branding and packaging design for a new ‘Italian’ takeaway style pizza brand to be sold in Waitrose stores.
We created the contemporary branding with a fun, quirky illustration style depicting familiar Italian landmarks, along with a pizza delivery person to reflect the takeaway nature of the product. Each product is colour-coded across the four pizza flavours, two bread products and dip. We worked with the printers to ensure the artwork achieved the best possible consistency across the products using different packaging substrates and print techniques. We have now rolled out phase two with four range extensions across pizza and fries.
The new products have been launched into Waitrose store under a meal deal offering.
Take a look at some of our other work for Bakkavor:
And out other packaging design for food and drinks brands: BRANDING & PACKAGING DESIGN FOR FOOD & DRINK
The Finishing Post (TFP) is an award-winning strategic marketing and design creative agency. For over 25 years we’ve been creating effective marketing solutions for our clients in Suffolk, East Anglia, London and across the UK.
With experience across many sectors, such as food and drink, agriculture, animal health, oral care, retail, construction and education, we can help with branding, packaging design, point of sale, sales brochure design, promotional marketing campaigns, literature design, digital marketing or exhibition design. Most importantly we get to know you and your business so we can provide the right solutions for your needs and budget. Find out more about our work in HOW WE CAN HELP.
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