From initial concepts we developed the branding and packaging to reflect the ethos of the products – modern and fun, based on traditional classics. The black and white branding with black ribbon detail has strong on-pack standout with a ‘giftable’ feel. This is offset by the bold, bright coloured stripes of each flavour variation.
Alongside creating the branding and packaging design, we worked with our photography partners to art direct the colourful product photography, and our web development partners to create a fun and engaging website for launch: www.thedeliciousdessertcompany.com
“TFP always deliver on creativity. We’re incredibly pleased with the branding and packaging – the desserts are performing well in store and we’re seeing great results in sales.”
Take a look at our other work in PACKAGING DESIGN for food brands, drinks brands, horticulture and oral care.