Bakkavor The Delicious Dessert Company branding, logo & packaging design

Bakkavor The Delicious Dessert Company branding, logo & packaging design

Bakkavor is an international food manufacturing company specialising in fresh prepared food. Their innovation team created a range of new pastries that they were looking to launch under The Delicious Dessert Company brand. The loaded eclairs combine the best of British flavours with a double injected centre for a modern spin on much loved classics.

From initial concepts we developed the branding and packaging to reflect the ethos of the products – modern and fun, based on traditional classics. The black and white branding with black ribbon detail has strong on-pack standout with a ‘giftable’ feel. This is offset by the bold, bright coloured stripes of each flavour variation.

The range has launched in Sainsbury’s stores nationwide.