Westmill Hamadaya Sauces launch marketing campaign

Westmill Hamadaya Sauces launch marketing campaign

Westmill Foods is one of Europe’s largest specialist food companies, manufacturer and supplier of authentic ethnic food to Asian and Afro Caribbean restaurants and takeaways. Westmill were launching a new range of premium Japanese sauces into the UK market and were looking to create some excitement around the new range.

We adapted the existing creative and copy to produce the launch campaign style aimed at the UK market. From the initial creative we then produced the full range of marketing materials to promote the products in store, including posters, shelf barkers, bus stops and wobblers.

The launch campaign has been successfully rolled out across stores, with supporting brand page on the Westmill corporate website:

WESTMILL.CO.UK/BRANDS/HAMADAYA