Greenvale are suppliers of quality fresh potatoes for the retail, wholesale and manufacturing sectors. Their Golden Kings brand offers a golden potato with a rich, buttery taste, and is stocked in major UK supermarkets. The client was looking for a new packaging design for their core range and limited edition designs for seasonal SKUs.
The packs are required to have strong branding for on-shelf stand out to encourage shoppers to buy up from the usual own brand selection. The previous design was a little fussy and needed some pack architecture to allow for range extensions and future-proof for NPD. We created a new pack structure, along with a slight modernisation of the brand logo. The new potato design was created using potato prints, with the brand colours strengthened for instant recognition in the busy potato fixture. The stamp-style font and bold product name provides better communication on shelf.
View the full project here: Greenvale Golden Kings potato packaging design
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