Direct Table asked us to take a look at a brand refresh for their Sizzling bacon branding. The old look was somewhat dated and they wanted a bolder, more modern approach to standout on shelf. The brand redesign was also a strategic move to help win business back into a major retailer.
The Sizzling brand refresh typography has been designed to reflect the hot grill under which the bacon crisps. Bright yellow typography is offset by bold label colours and, with further modern typography, covers all the concerns with the previous pack labels.
The new branding and packaging was well-liked by the client and subsequently helped to ensure listings with the desired supermarket. The new look is now being rolled out across the range of bacon rashers and gammon.
Take a look at our other branding and packaging design for food and drinks brands here: www.thefinishingpost.com/our-work/sector/food-drink/
The Finishing Post (TFP) is an award-winning strategic marketing and design creative agency. For over 25 years we’ve been creating effective marketing solutions for our clients in Suffolk, East Anglia, London and across the UK.
With experience across many sectors, such as food and drink, agriculture, animal health, oral care, retail, construction and education, we can help with branding, packaging design, point of sale, sales brochure design, promotional marketing campaigns, literature design, digital marketing or exhibition design. Most importantly we get to know you and your business so we can provide the right solutions for your needs and budget. Find out more about our work in HOW WE CAN HELP.
Get in touch: 01284 336800 or email hello@thefinishingpost.com