Wisdom Toothbrushes have over 200 years’ experience in designing oral care solutions for their customers. To address the ever increasing demand from consumers for environmentally friendly oral care products, Wisdom Toothbrushes have created a new range that combines simple design with sustainable and recycled materials. We were briefed to create the packaging design for this range extension of a children’s bamboo toothbrush.
Sitting under Wisdom’s Step by Step children’s range the packs also had to have synergy with the existing adult environmental range. Cues were taken from the adult bamboo pack and we commissioned the illustrations to appeal to the 6+ age range. Our work also included updating the CDU point of sale with the new products.
The new range is being launched into independent pharmacies with plans to roll out across larger retailers in the near future.
Take a look at our other packaging design work: PACKAGING DESIGN
The Finishing Post (TFP) is an award-winning strategic marketing and design creative agency. For over 25 years we’ve been creating effective marketing solutions for our clients in Suffolk, East Anglia, London and across the UK.
With experience across many sectors, such as food and drink, agriculture, animal health, oral care, retail, construction and education, we can help with branding, packaging design, point of sale, sales brochure design, promotional marketing campaigns, literature design, digital marketing or exhibition design. Most importantly we get to know you and your business so we can provide the right solutions for your needs and budget. Find out more about our work in HOW WE CAN HELP.
Get in touch: 01284 336800 or email hello@thefinishingpost.com