Wisdom Toothbrushes Fresh & Clean Mouthwash

Wisdom Toothbrushes Fresh & Clean Mouthwash

Wisdom were launching a new mouthwash under the Fresh & Clean name and were looking for a new packaging design to ensure maximum stand out on shelf.

We were able to use a foil substrate so the label could really sparkle. We utilised this in the curve and star in the logoset alongside strong, bold typography.  The background bubbles give it a clean, oral care feel supported by a technical style tooth illustration, Alcohol Free roundel and flavour communication.

The packs have been well received and are currently being rolled out across stores including branches of Home Bargains.

The Finishing Post Design & Marketing Consultants is a full service design agency, specialising in retail packaging design and point of sale.

Take a look at our other packaging designs for Wisdom: WISDOM TOOTHBRUSHES