TFP is celebrating 25 years in business

TFP is celebrating 25 years in business

This month we’re celebrating 25 years since The Finishing Post Design & Marketing Consultants opened its doors.

We’ve enjoyed looking back over those years and reflecting on all the amazing clients and people we’ve worked with.

The Finishing Post (or TFP as we like to be known) started life in Newmarket in 1997, hence the company name. It was initially a small start-up agency of three people; the two business owners and Alison Day, who joined as the office administrator from day one, and is now one of the business owners and Managing Director. Following a couple of office moves, we’re now situated in Fornham St Genevieve, just on the outskirts of Bury St Edmunds, Suffolk.

Over the years we’ve been fortunate to work with some great clients, many of which have become good friends. We believe this is testament to the quality of our work, our can-do attitude and our willingness to find solutions to any design and marketing problem. Our experience across the breadth of design and marketing services, and particularly our expertise in packaging design has earned us some really rewarding projects and clients.

A little bit more about the TFP team and some of our clients…


The TFP Team

Our talented team is the heart of our agency. We each offer our own perspective, experience and skill set to work together to produce the best solutions for our clients.

Alison Day – Managing Director & New Business Development

Allie oversees the key managerial decisions, admin and HR, along with account management and new business development.

Alex Sutton – Creative Director

Alex is our packaging expert, working on and overseeing our packaging design projects from initial creative through to the artwork fundamentals. Alex also manages clients and oversees creative direction in studio.

Samantha Pearce – Director & Designer

As well as getting stuck in on the day-to-day design projects, Sam also manages clients and oversees our digital marketing and website projects.

Louisa Vale – Office Manager

Louisa oversees the general day-to-day running of the office and scheduling work into studio, as well as managing key clients, production for print, exhibition and promotional items and the all-important invoicing!

Emily Rayment – Designer

Emily gets involved in many of our design projects including branding and packaging design with a specialism in creative page layout for brochures and PowerPoint presentations.  

Brendan Barras – Designer

Brendan is our creative thinker, with a focus on branding, packaging design and creative campaigns, he also turns his hand to digital solutions, website design and animation.


The TFP Clients

You can see all the amazing clients we’ve worked with in our TFP 25 years timeline video below. However we can’t let the occasion slip by without a mention to a few clients who’ve been with us for many years – read on below…

Agriculture brochure design
Literature design and digital brochure design for agriculture
Agrii (formerly Dalgety, then Masstock Arable): 23 years

Agrii, in their former guise of Dalgety, were one of the first clients at The Finishing Post. We like to think we’ve grown with them over the years, helping to develop their branding and marketing solutions, with style and consistency, to enable them to communicate effectively with their customers and partners. One of our key Agrii clients commented:

“We have been working with The Finishing Post for more than 20 years – now as Agrii, and previously as Masstock Arable UK Ltd. The longevity of this working relationship speaks volumes in itself about the quality of the service we’ve received from TFP, and we continue to work with TFP team because of their professionalism, hard work, creativity and excellent communication. Most of all, TFP just ‘get’ what we want when we send them a brief, and more often than not, the work that comes back is exactly what we were looking for, because they have taken the time to understand our brand and our business. We’re looking forward to continuing to work with the TFP team going forward into the future!”


Johnsons Seeds packaging design
Mr Fothergill’s Seeds: 23 years

We love working with Mr Fothergill’s Seeds and have seen their brands grow and develop over the years. Supporting their in-house design team we often work on their new product development and packaging refresh projects, including the rebranding of Johnson’s Seeds, the design of the Sarah Raven and Jekka’s Herbs seed packaging and point of sale design for their Little Gardener’s range. Our client commented:

“We have worked with The Finishing Post for several years, on a number of projects and have always been extremely impressed with the quality of the creative work they produce for us. The team are a pleasure to work with and I would not hesitate to work with them again.”


The Delicious Dessert Company Celebration Eclairs
Bakkavor (formerly Geest): 23 years

Over the years we’ve been working with Bakkavor, we’ve been involved in many of their new product development projects. Often our designs are presented to their customers in their infancy, with packaging sketches, design concepts and fixture visuals to convey the offering. Most recently we’ve created the branding, packaging design, photography and website for their exciting new range of desserts. Our client from The Delicious Dessert Company comments:

“TFP always deliver on creativity. We’re incredibly pleased with the branding and packaging – the desserts are performing well in store and we’re seeing great results in sales.”


Wisdom Toothbrushes: 20 years

We love getting involved in exciting new products for the oral care industry. As a well-known British brand, Wisdom Toothbrushes need to stay ahead of their competitors in the battle for premium shelf space. We work with them to develop new products, branding and packaging for their comprehensive range of toothbrushes, toothpaste, mouthwash, interdental products and children’s oral care. Our Wisdom client commented:

“The Finishing Post offer an extremely creative and unique outlook on projects from brief, often looking at the bigger picture.”


Honeychop Horse Feeds: 18 years

Honeychop is a great brand to work on. A local business with a nationwide following, their horse feed is produced with simple natural ingredients from their family farm. Over the years we’ve helped them to grow and develop their brand with packaging design, brochure design and, most recently, a brand new website to promote their range. Honeychop comments:

“We have TFP to thank for a number of projects over the years, since we first worked with them in 2004. From product packaging design, point of sale and most recently redesigning our website and product leaflet, both of which have really boosted our brand image and we believe have been a key element to our growth. TFP have always been great to communicate with and we look forward to continue working with them in the future.”


Westmill Foods: 16 years

Westmill Foods is part of Associated British Foods, and is one of the largest flour, rice, spices, sauces and noodles suppliers to the UK and European ethnic wholesaler market, food service and grocery multiples. We’ve been fortunate to work with many of their brand managers over the years, creating promotional marketing campaigns for their key brands. From branding, packaging design, lifestyle and food photography, to digital solutions and website design, we’ve helped Westmill promote their business and key brands effectively.

“Fantastic, always deliver on the brief and provide an outstanding service.”


Francis Wilks & Jones: 15 years

Francis Wilks & Jones is a London solicitors, providing legal advice across the UK. We’ve been working with them for many years, supporting their team with marketing communications. Most recently we managed their rebranding project, with a full brand roll out, including literature, guidelines and website creative consultancy:

“Always responsive and perceptive, the TFP team helped us to define and refresh our brand and identity. Our firm is very proud of the new design which works seamlessly across online and print.”

Beer point of sale by Suffolk creative agency The Finishing Post
St Peter’s Brewery: 9 years

A local craft brewery, with a national and international market, St Peter’s Brewery have a wide range of beers and a loyal following from their customers. We’ve been supporting them with marketing solutions for many years; with branding, packaging design, point of sale literature and digital support, helping to grow their brand:

“The Finishing Post has an intuitive grasp of a brand, its positioning and target consumer. They provide bang-on-brief creative that has helped build our business over the past eight or so years. They are incredibly responsive and proactive in the relationship, and what is also really impressive is their exceptional turnaround times. TFP has been an integral partner in building the ongoing success of the St Peter’s brand. It is as much a strategic partner as our design agency, and we are committed to continuing the development of our relationship as our business grows and expands.”


Realise Futures: 9 years

A social enterprise business that focuses it’s work on helping and supporting people who are disadvantaged and/or disabled. We’ve supported them for many years with their brand communications, branding, literature, website design and annual report design:

“The Finishing Post have done magnificent work. This is such an excellent piece of work, it will be a pleasure to present it.”


Westcoast Windows: 7 years

Westcoast are the UK arm of a Swedish manufacturer of premium composite windows. As a small team they don’t have marketing resource in-house, so we support them with managing their marketing budget and providing creative solutions to drive their business. We’ve created their website, and create and manage the content for this and their social media, including photo and video shoot project management, along with branding and literature design.

“TFP has been supporting Westcoast with design and marketing services for over 7 years. As our bolt-on marketing resource, they have become an integral part of our team, always responsive, dedicated and professional with a proactive attitude towards problem-solving. We look forward to many more successful years together.”


Boehringer Ingelheim: 4 years

We have many years’ experience creating marketing solutions for the veterinary industry with previous clients, many of whom take us with them to their new company when they progress their career. We now work with two such clients at Boehringer Ingelheim, creating effective advertising, literature and marketing communications:

“I always enjoy working with the team at TFP. For over 15 years they’ve always provided an excellent service and outstanding creative solutions with an enthusiasm and ease I’ve come to expect. In all the years that I have worked with TFP, they have never once let me down.”


Thank You

I hope you’ll join us all in a big ‘Happy Birthday’ for TFP.

Thank you to our many clients, colleagues and friends who we’ve worked with over the years. Here’s to the future and many more birthdays to come.