Wisdom Toothbrushes Fresh & Clean mouthwash
Packaging design for new oral care mouthwash
Wisdom were launching a new mouthwash under the Fresh & Clean name and were looking for a new packaging design to ensure maximum stand out on shelf.
We were able to use a foil substrate so the label could really sparkle. We utilised this in the curve and star in the logoset alongside strong, bold typography. The background bubbles give it a clean, oral care feel supported by a technical style tooth illustration, Alcohol Free roundel and flavour communication.
The packs have been well received and are currently being rolled out across stores including branches of Home Bargains.