Wisdom Natural Elements Toothpaste branding & packaging design

Design

Design

Branding

Branding

Packaging

Packaging

Wisdom Natural Elements Toothpaste branding & packaging design

Client

Wisdom Toothbrushes

Sector

Oral Care
Brief

To address the ever increasing demand from consumers for natural oral care products, Wisdom Toothbrushes have created a new toothpaste using 99% natural ingredients, and suitable for vegans. We were tasked with creating the new branding and look for the paste to sit alongside their new range of sustainable toothbrushes and interdentals.

Solution

We created the Natural Elements branding which combines a contemporary logo and bold colours with a natural environmental feel background for instant recognition on shelf that this is a natural product. It was important to emphasise the USPs of the paste, whilst remaining sympathetic to Wisdom's sustainable re:new range of toothbrushes and inderdentals.

Results

The new paste is being launched into stores nationwide alongside the re:new range, with supporting on-shelf SRPs and website presence.

Services

Packaging Design
⟵ Back