Wisdom Toothbrushes Cool Clean Packaging Design
Toothbrush packaging design for the ‘Teen’ market
Brief
Wisdom were looking for a design refresh for their ‘Teen’ toothbrush. It needed to be more edgy than their kids range to appeal to the up to 14 market.
Solution
We created the logoset and pack design using graffiti style graphics and a grungy type style. Bright ‘pop’ colours contrasted well with Wisdom brand colours to highlight the handles available.
Results
The packs are bright and fresh for on-shelf standout and have already been successful with a 60% increase in sales from previous years.
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What our clients say
“We have worked with The Finishing Post for the past 13 years. They offer an extremely creative and unique outlook on projects from brief, often looking at the bigger picture and providing us with a selection of designs encompassing something we may not have thought about. Their friendly and professional nature, as well as proactive approach keeps us going back to them time and time again.”
PRODUCT MANAGER, WISDOM TOOTHBRUSHES LIMITED
