Wisdom Active Whitening branding and packaging design
Activated Charcoal toothpaste and mouthwash packaging design
Following the rise of health and beauty products using Activated Charcoal for its cleansing benefits, Wisdom have developed an innovative new oral care range utilising the new ingredient. The Active Whitening range uses activated charcoal technology to help reduce stains. We were briefed to create the packaging for the new mouthwash and paste.
A black product was especially unusual in the oral care sector, so it was important to keep the Wisdom branding strong, to encourage trial of the new product from a trusted supplier. We designed the packaging to highlight the Activated Charcoal Technology using a tooth graphic to illustrate the charcoal, whitening and breath freshening benefits of the product.
The packaging has been well received from Wisdom and their customers. It is now being rolled out to all their major retail customers.