Johnsons Sarah Raven flower seeds packaging design

Design

Design

Packaging

Packaging

Johnsons Sarah Raven flower seeds packaging design

Client

Mr Fothergill's

Sector

Horticulture Retail
Brief

Mr Fothergill’s were looking to refresh their Johnsons Sarah Raven range of flower seed packets, with a more contemporary feel to appeal to their target audience.

Solution

Retaining a large product image and portrait photo of Sarah were key to the packaging structure. We introduced the 'shabby chic' feel to give the seed packets a softer, brighter look. The two categories are colour-coded for ease of selection on stand with more personal variety notes from Sarah and sowing directions on the reverse.

Results

The new packs create a strong brand look and have been well received by their customers. They are available in selected garden retailers now and also from the Johnsons Seeds website.

Services

Branding

Packaging Design
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