Skinner’s Life branding and packaging
Branding and packaging design for new range of dog food
Skinner’s produce premium quality dog food made in their own Suffolk Mill using the finest quality natural ingredients. They were looking to launch a new brand of dog food, suitable for dogs of all ages and size, each one formulated by their expert nutritionists to maximise a dog’s health for its whole life.
We created the ‘Life®’ brand to reflect the ethos of the product, providing nutrition for every stage of a dog’s life. We wanted the packs to exude energy, so commissioned a photoshoot with model dogs, combined with some stock imagery. Colour-coding help to differentiate the variants with clear on pack icons to communicate the benefits.