Skinner’s Life branding and packaging

Design

Design

Branding

Branding

Packaging

Packaging

Art Direction

Art Direction

Photography

Photography

Skinner’s Life branding and packaging

packaging design suffolk

packaging design Suffolk

packaging design Suffolk

Client

Skinner's

Sector

Animal Health Retail
Brief

Skinner's produce premium quality dog food made in their own Suffolk Mill using the finest quality natural ingredients. They were looking to launch a new brand of dog food, suitable for dogs of all ages and size, each one formulated by their expert nutritionists to maximise a dog's health for its whole life.

Solution

We created the 'Life®' brand to reflect the ethos of the product, providing nutrition for every stage of a dog's life. We wanted the packs to exude energy, so commissioned a photoshoot with model dogs, combined with some stock imagery. Colour-coding help to differentiate the variants with clear on pack icons to communicate the benefits.

Results

The packs have been well received by their customers and are being rolled out across their stockists nationwide, along with advertising and other in-store marketing materials.

Services

Branding

Packaging Design
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