Skinner’s Life branding
Branding for new dog food brand
Skinner’s produce premium quality dog food made in their own Suffolk Mill using the finest quality natural ingredients. They were looking to launch a new brand of dog food, suitable for dogs of all ages and size, each one formulated by their expert nutritionists to maximise a dog’s health for its whole life.
We created the ‘Life®‘ brand to reflect the ethos of the product, providing nutrition for every stage of a dog’s life. We wanted the brand to exude energy, so commissioned a photoshoot with model dogs, combined with some stock imagery to illustrate the stages of a dog’s life.
The new branding and packaging has been well received by their customers and is being rolled out across their stockists nationwide, along with advertising and other in-store marketing materials.