Direct Table Suffolk Crown Branding & Packaging
Rebranding and packaging project to update local bacon brand
The current Suffolk Crown packaging was looking a little dated and our client needed a refresh to generate more interest in the brand, and re-secure listings in retailers, especially with their local British meat offering.
We took the existing logo and gave it a brand new look, reflecting the Britishness of the product with the union flag graphic and the regional provenance by using inspiration from the Suffolk coat of arms. The same cues were transferred onto the overall packaging along with an illustration of a local landmark.
The packs have been well received within the industry and expanded to further range extensions of gammon joints, lardons, gammon steaks and sausages wrapped in bacon.