Ridgeons became part of Huws Gray – a nationwide builders merchants with over 120 branches located across north and mid Wales, north west of England, the Midlands, Yorkshire, East Anglia and the most recently acquired Buildbase Group. They were looking to run a campaign during December to drive footfall and sales in 5 of their key stores.
We designed this lifesize 2 metre high advent calendar with a ‘Festive Instant Win’ graphic and cool Santa image, along with a lucky dip dump bin. With each purchase customers receive a lucky dip, and if they are a winner they get to open the door for that day, with a chance of scooping some fantastic prizes.
The campaign has been launched early December and will run throughout the month in the lead up to Christmas. It has already received some great feedback from customers. (Thank you to Darren from Pampisford store for demonstrating the lifesize advent).
The Finishing Post Design & Marketing Consultants – full service creative agency based in Bury St Edmunds, Suffolk, East Anglia, also serving Cambridge and throughout the UK.
Take a look at our other design, advertising, branding, point of sale and brochure design work for Huws Gray and Ridgeons here: HUWS GRAY