Ridgeons is now part of Huws Gray, but was a timber and builders merchants with 26 branches throughout the East of England. They were opening some new branches in Cambridge and updating some of their existing branches so were looking for a campaign to communicate this to their customers.
We designed the overall campaign look with the bold ‘BIG changes BETTER choices’ message which was rolled out across a customer brochure featuring a map of the branches, plus press, digital, billboard, ad van and bus stop advertising.
The campaign was rolled out across the Cambridge region to communicate to their customers and drive traffic to the new and improved stores.
Take a look at our other advertising campaigns, promotions, in-store point of sale design and digital work for Huws Gray here: HUWS GRAY CASE STUDY
The Finishing Post is a design and marketing agency, based in Suffolk, East Anglia.
We challenge your thinking. We offer solutions to your problems. We provide the ‘CAN DO’ attitude to help you achieve great things.
We have over 25 years experience providing design and marketing solutions across many sectors, including food and drink, FMCG, agriculture, animal health, oral care, retail, construction and education.