Direct Table ‘Back Bacon’ trade advertising

Direct Table advertise in the PTF Annual Conference Guide most years.  This time they wanted to have a simple, potent message to try and reassure the Foodservice industry about the use of bacon in their business – as it’s come under some rather one-sided criticism of late. The brief and potential concepts were discussed with the client, and we decided on a play on words with a subliminal message, accompanied by a mouth-watering image.