Westmill Patak’s new flavours awareness campaign

Design

Design

Business To Business

Business To Business

Advertising

Advertising

Promotional Campaign

Promotional Campaign

Westmill Patak’s new flavours awareness campaign

Client

Westmill

Sector

Food & Drink
Brief

Patak's is a leading paste and pickles brand in Indian restaurants and takeaways. Following our design of five new Patak's paste flavours, we were briefed by our client, Westmill, to design a range of materials to promote them to their customers.

Solution

Patak's pastes are known by professional chefs for their authentic flavours and aromas and their use of a variety of herbs and spices. Our design showcases this with the range of pastes in a 'flat lay' photography style surrounded by a scattering of ingredients on a brightly coloured background.

Results

The client is pleased with the end result with the design being rolled out across trade presenters, recipe cards, adverts and posters. The materials are being used by sales staff or sent out directly to RTAs to help raise awareness and drive sales of the new flavours.

^{*Westmill research 2016}

Services

Promotional Campaigns
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