Westmill Foods is one of Europe’s largest specialist food companies, manufacturer and supplier of authentic ethnic food to Asian and Afro Caribbean restaurants and takeaways. To promote the Lucky Boat Noodles brand we were briefed to create a promotional marketing campaign based around a lucky golden ticket competition to win a year’s supply of noodles plus other prizes.
Working with the existing Lucky Boat branding, we created the campaign look with contrasting colours to stand out well on the brand red. We’re experienced in dealing with the challenges of multi-language communications, so the dual language with this campaign was not a problem and the creative was designed to accommodate this. The outer packaging features the promotional message, along with supporting point of sale and the winning golden tickets to go in the boxes.
The campaign has launched in the UK and EU countries and will be rolled out to all their wholesale customers.
Take a look at our other design and marketing work, including promotional marketing campaigns for food and drinks brands: DESIGN & MARKETING FOR FOOD & DRINKS SECTOR
Visit the Lucky Boat Noodles website that we also designed: luckyboatnoodles.co.uk