Following our design of the branding and packaging for the new Solsueño Sangria, we were briefed to create a retail trade launch pack, along with marketing support items and a VIP launch pack for key partners and journalists.
For the retail launch pack we designed the six-pack flow wrap packaging, single can outer packaging, along with on-bar point of sale, trade presenter, window sticker and business card. For the VIP launch pack, an off the shelf box was customised with full colour wrap and insert promoting the benefits of the new drink.
The two launch packs will help to raise the profile of Solsueño Sangria amongst trade and consumers to generate brand awareness and sales.
“The Finishing Post got the brief from the off and put together a high quality package of branding and support materials. They are very responsive and nothing was too much trouble. It was good to have them along for the journey.”