Westmill Foods is one of Europe’s largest specialist food companies, manufacturer and supplier of authentic ethnic food to Asian and Afro Caribbean restaurants and takeaways. Westmill were launching a new Southeast Asian range of sauces into the UK market and were looking to create a buzz around the new range.
We created the ‘Southeast Asian Experience’ campaign creative to raise awareness of the new range and inspire consumers to try the sauces. As well as creating the marketing materials we also produced the new website, including products page, recipes, news and competitions and chef support.
The website and launch campaign have been successfully rolled out across stores and online: