Long-standing client Westmill briefed us to update and align their existing packaging for Green Dragon, the brand leader for Thai fragrant rice and Chinese flour in the ethnic market.
Due to the large variety of products and number of languages required, they needed a flexible design that was easily transferable across the range. Green Dragon branding is well recognised in the market place and so needed to standout on shelf. Bright colour variations were used to help product differentiation – a key consideration in such a competitive environment.
The packaging was rolled out across a number of formats and products and has started to be stocked across Europe.
Take a look at our other design and marketing for ethnic food brand WESTMILL FOODS
