Ridgeons promotional event branding and point of sale
Design for strategic promotional campaign for builders merchants
Ridgeons is the region’s largest independent Timber & Builders Merchants. They were planning a strategic campaign to offer highly competitive prices on their range of timber products for a limited period only.
We designed the campaign branding which was rolled out across in-store point of sale, external banners, flyers, online banners and internal communications. The builder character with ‘TIMBER’ call-out gives the branding impact with the tag line explaining the promotion.
The promotional point of sale was distributed across the branches and also rolled out across Ridgeons website and social media.