The Finishing Post was briefed to create an Asda in-store promotion ‘shelf takeover’ campaign for the happy egg co. brand.
Following the brand guidelines, and adhering to strict point of sale guidelines and templates, we created a branded shelf strip, shelf mounted ‘bookends’ and floor sticker. The objectives were to maximise visibility of ‘the happy egg co.’ products within the busy egg fixture and to educate customers on the brand’s commitment to welfare and traceability, as well as promoting the versatility of eggs with enticing serving suggestion imagery.
The first iteration of the campaign proved a success with a 17% uplift where all of the promotional elements were present, with a second phase of the campaign planned to build on the initial success.
See our other packaging design, branding and marketing for food and drinks brands: FOOD & DRINK
The Finishing Post (TFP) is an award-winning strategic marketing and design creative agency. For over 27 years we’ve been creating effective marketing solutions for our clients in Suffolk, East Anglia, London and across the UK.
With experience across many sectors, such as food and drink, agriculture, animal health, oral care, retail, construction and education, we can help with branding, packaging design, point of sale, digital brochure design, promotional marketing campaigns, literature, digital marketing or exhibition design. Most importantly we get to know you and your business so we can provide the right solutions for your needs and budget. Find out more about our work in HOW WE CAN HELP.
Get in touch: 01284 336800 or email hello@thefinishingpost.com