Following the successful launch of their Active Whitening Activated Charcoal range of oral care products, Wisdom asked us to create the branding and packaging design for their innovative new Active Whitening Instant Bright light enhancing toothpaste, mouthwash and toothbrush. Working with the existing Active Whitening branding we created, the new ‘Instant Bright’ sub-brand uses purple and pink colourways to create differentiation and brand standout. The light enhancing properties are communicated through on-pack graphics. The range has been well received by the client and is due to be launched across retailers throughout the UK.
See the full project here: WISDOM INSTANT BRIGHT PACKAGING DESIGN